PUT IT INTO PRACTICE
Call your
own office
The First Impression Check for
concierge & DPC practices.
Call your office three times in one day,
send one inquiry as a stranger,
and fix the one thing you hear.
One page. Free PDF. Instant access.
By Jonathan Hoffsuemmer, MBA, MPH
Author of Nobody Wants a Doctor
Takes one day. Use a phone they won’t recognize.
BEGIN HERE
Start with the phone.
“A practice with a beautiful website and a phone that goes to voicemail at lunch is a restaurant with a beautiful menu and a locked door.”
From “The Phone” in Nobody Wants a Doctor
Three calls from a phone they won’t recognize. Count the rings,
write down the greeting, note what happened next.
INSIDE THE CHECK
- 01Call at 8:05 a.m.
- 02Call at 12:30 p.m.
- 03Call at 4:55 p.m.
- 04Send one inquiry through your own website.
- 05Set the standard: three rings, a reply within the hour,
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How people choose. What businesses miss.
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