PUT IT INTO PRACTICE
Beat doing
nothing
The Switching Map for
concierge & DPC practices.
Your real competition is the doctor
they have and doing nothing.
Make choosing you the easier path.
Download now
One page. Free PDF. Instant access.
By Jonathan Hoffsuemmer, MBA, MPH
Author of Nobody Wants a Doctor
Takes one afternoon and your website.
BEGIN HERE
Start with the loss.
“People don’t choose the best.
They choose the one
they could explain.”
From “Safest, Not Best” in Nobody Wants a Doctor
Name the real competition, shrink what they’d lose,
and give them a choice they could explain at home.
INSIDE THE MAP
- 01Name the real competition: the old doctor and doing nothing.
- 02List what they’d lose by leaving.
- 03Make the leaving easy, out loud.
- 04Write the sentence they’d say at home.
- 05Set the standard: nothing that’s working
stops working.
One short story. Every Sunday.
Sunday Stories.
How people choose. What businesses miss.
The small things that change the outcome.