PUT IT INTO PRACTICE
Write the
fee sentence
The Fee Sentence for
concierge & DPC practices.
Find your fee the way a stranger would,
write the sentence that goes with it,
and test it on three people.
Download now
One page. Free PDF. Instant access.
By Jonathan Hoffsuemmer, MBA, MPH
Author of Nobody Wants a Doctor
One afternoon, and three people who aren’t patients.
BEGIN HERE
Start with the sentence.
“People can’t price the medicine. They price the sentence.”
From “The Fee” in Nobody Wants a Doctor
The number, what it buys, and how to stop paying,
in one sentence a stranger can read.
Then three people tell you what they pictured.
INSIDE THE WORKSHEET
- 01What the fee says now, starting from your homepage.
- 02Decide what it should say.
- 03Write it: the number, what it buys, how to stop paying.
- 04Test it on three people who aren’t patients.
- 05Set the standard: one click from the homepage,
no asterisk, never lowered to fill the panel.
One short story. Every Sunday.
Sunday Stories.
How people choose. What businesses miss.
The small things that change the outcome.