PUT IT INTO PRACTICE
Make it easy
to recommend
The Introduction Kit for
concierge & DPC practices.
Write the sentence members repeat,
give them something to pass along,
and make the friend’s first call safe.
Download now
One page. Free PDF. Instant access.
By Jonathan Hoffsuemmer, MBA, MPH
Author of Nobody Wants a Doctor
One sentence, one invitation, one thank-you note.
BEGIN HERE
Start at dinner.
“The practice didn’t ask for anything.
It made something worth passing along.”
From “Introductions, Not Referrals” in Nobody Wants a Doctor
A sentence a member can say at dinner, something
they can hand a friend with their name on it, and a way in
for that friend that can’t fail.
INSIDE THE KIT
- 01Write the sentence: a name, a reason, a next step.
- 02Make something to give, with the member’s name on it.
- 03Make referring safe for the member who vouched.
- 04Find the moment they’re already grateful.
- 05Set the standard: one sentence that stays true,
a thank-you within a week.
One short story. Every Sunday.
Sunday Stories.
How people choose. What businesses miss.
The small things that change the outcome.