PUT IT INTO PRACTICE
Listen first
A meet-and-greet script for
concierge & DPC practices.
Understand why someone is looking,
explain what matters to them,
and agree on what happens next.
Download now
One page. Free PDF. Instant access.
By Jonathan Hoffsuemmer, MBA, MPH
Author of Nobody Wants a Doctor
Keep it on your clipboard at the next meet-and-greet.
BEGIN HERE
Start with their story.
“The meet-and-greet is the only time they get to see what they’re buying. Let them see you listen.”
From “Not a Tour” in Nobody Wants a Doctor
Let them finish before introducing the practice.
Their answer should shape what you explain next.
INSIDE THE SCRIPT
- 01Start with the story.
- 02Find out what needs to change.
- 03Check that you understood.
- 04Connect the practice to their situation.
- 05Make room for the decision.
- 06Agree on what happens next.
One short story. Every Sunday.
Sunday Stories.
How people choose. What businesses miss.
The small things that change the outcome.