PUT IT INTO PRACTICE
Say it at
dinner
The Name Test for
concierge & DPC practices.
Say your name once, out loud,
the way a friend would, and see
whether a stranger can find you.
Download now
One page. Free PDF. Instant access.
By Jonathan Hoffsuemmer, MBA, MPH
Author of Nobody Wants a Doctor
Takes one table and one phone.
BEGIN HERE
Start out loud.
“A name is the first thing a stranger
learns about you and the only thing
a friend can repeat.”
From “The Name” in Nobody Wants a Doctor
Say it at a table, search it the way a friend would,
and decide which name people repeat:
the practice’s or the doctor’s.
INSIDE THE TEST
- 01Count the four words every practice shares.
- 02Say it at a table, and hear it said back.
- 03Search it like a friend, on a phone.
- 04Choose what people repeat.
- 05Set the standard: easy to say,
found on the first search.
One short story. Every Sunday.
Sunday Stories.
How people choose. What businesses miss.
The small things that change the outcome.