PUT IT INTO PRACTICE
Draw
your relay
The Follow-Through Map for
concierge & DPC practices.
Map every inquiry from arrival to
a booked visit, put a name on each leg,
and find where the baton drops.
One page. Free PDF. Instant access.
By Jonathan Hoffsuemmer, MBA, MPH
Author of Nobody Wants a Doctor
Takes an hour. Needs your last ten inquiries.
BEGIN HERE
Start with the legs.
“When we mapped it, most of the people who never enrolled had never said no. They’d just been dropped somewhere between the second leg and the fifth.”
From “The Relay” in Nobody Wants a Doctor
Six legs between an inquiry and a visit on the calendar.
A name on each one, a backup beside it, and a count of
where the last ten dropped.
INSIDE THE MAP
- 01Draw the legs, from arrival to a visit on the calendar.
- 02Find the floor: where the last ten inquiries dropped.
- 03The hour: a reply from a person with a name.
- 04Their words, not the model.
- 05Set the standard: an owner and a backup,
a date before hanging up, a monthly count.
One short story. Every Sunday.
Sunday Stories.
How people choose. What businesses miss.
The small things that change the outcome.