PUT IT INTO PRACTICE
Answer the
five questions
The First Screen Test for
concierge & DPC practices.
Read your homepage the way a stranger does,
check it against five questions,
and rewrite it for eleven at night.
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One page. Free PDF. Instant access.
By Jonathan Hoffsuemmer, MBA, MPH
Author of Nobody Wants a Doctor
Takes one phone and one stranger.
BEGIN HERE
Start at the top.
“Rewrite the homepage as if a frightened person were reading it at eleven at night.”
From “The Website” in Nobody Wants a Doctor
Cost, the first visit, who answers, how to leave,
what happens next. Each one easy to find, in plain sentences,
and one button that says what it does.
INSIDE THE TEST
- 01Read it like a stranger, on a phone, at night.
- 02Check the five questions.
- 03Write it for eleven at night: a fee, a length, a name.
- 04Hand it to a stranger for ten seconds.
- 05Set the standard: five plain answers, one click away,
one button that says what happens next.
One short story. Every Sunday.
Sunday Stories.
How people choose. What businesses miss.
The small things that change the outcome.