PUT IT INTO PRACTICE
Find their
word
The One Word Exercise for
concierge & DPC practices.
Ask five members to describe you
the way they would to a friend,
and build on the word they share.
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By Jonathan Hoffsuemmer, MBA, MPH
Author of Nobody Wants a Doctor
Takes five short conversations.
BEGIN HERE
Start with their words.
“Say what stops happening:
the wait, the six calls,
the stranger on the portal.”
From “A Way Out” in Nobody Wants a Doctor
Ask five members, circle the word they share,
and put it where a stranger reads first.
INSIDE THE EXERCISE
- 01Ask five members to describe you to a friend.
- 02Circle the word that carries the most feeling.
- 03Hold it against your homepage.
- 04Build the sentence on it.
- 05Set the standard: their word leads,
everywhere.
One short story. Every Sunday.
Sunday Stories.
How people choose. What businesses miss.
The small things that change the outcome.